Understanding and appreciating the value of our clothing is fundamental in learning to not over consume. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

We’ve broken down the costs of some of the key steps in the garments journey in order to make the process as transparent as possible. We’re able to give you better value by bypassing wholesale, which also enables costs to be better distributed throughout the garments journey. Obviously, there are other costs required to create these pieces, taxes, wages, sampling, research and development, photography etc, but we’ve highlighted below the most important ones for you to better understand your garment’s life along the supply chain.